Jurgen Appelo (Happy Melly)

Jurgen Appelo (Happy Melly)

I am the CEO of a startup and quite familiar with all the latesttrends. I was once Entrepreneur of the Year in The Netherlands. I completed several investmentrounds with various businesses. I am Europe’s nr 1 Leadership Author (see ​ranking onInc.com​). As a public speaker, I travel around Europe all the time. My list of clients includes thelargest and best-known European companies.See also: ​http://jurgenappelo.com

About speech:

The problem with many agile transformations is that existing methods and frameworks treat everyone the same. They make no distinction between startups and scaleups, between disruptive innovative ideas versus existing successful products. But starting new teams and scaling up innovation is more important than ever. The key to a successful agile transformation is applying different practices in different stages of the business lifecycle. What works for a new product does not work for a mature one, and vice versa. In this talk, we will nosedive into the major good practices for business leaders and product teams, from the moment they have an innovative idea to the day they will scale it up (or screw it up). Your agile transformation depends on product lifecycles, the innovation vortex, and the innovation funnel. The topics include the Business Lifecycle, Problem/Solution Fit, Product/Market Fit, Minimum Viable Products, Business Model Canvas, Lean Canvas, Growth Hacking, Lean Experiments, OKRs, North Star Metric, Innovation Vortex, Empathy Maps, Lean Personas, Jobs To Be Done, Journey Mapping, Innovation Funnels, and more.